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SEO / SEM - Executive / Sr. Executive
Job code: X-700
Location: Gurgaon
Job Description: Education and Experience
Job Description: ( SEM )
The Search Engine Specialist oversees campaigns with large advertising budgets and has overall responsibilities for the campaign, which will include the following
Plan, prepare and execute Strategy including keyword research, search engine advertising, etc.
Write and test ad copy, launch new advertising programs, and collaborate with Managers to optimize landing pages
Ongoing campaign management and maintenance
Optimize bids and keywords across multiple websites in line with the overall marketing goals.
Track and analyze key search metrics and execute on your findings this may include bid adjustments and/or campaign optimization
Build and manage strong relationships with search engines
Actively seek to increase the services offered and increase the income generated through cross-selling and up-selling
Competitor's study and strategy
Required Experience and Skills ( SEM )
Minimum one year of Experience in SEM.
Strong analytical skills
Yahoo Ambassador and/or Qualified Google Advertising Professional certification and/or two years of SEM experience.
Skilled in Microsoft programs, especially Excel, Access.
Keyword research using Word Tracker, Overture, Google Tools
Desire to test and improve creative and all campaign elements
Strong communication and organizational skills, including the ability to manage multiple projects simultaneously
Self-directed and able to working independently, but recognize the requirements of contributing in a team environment
Experience with a web analytics tool, like Google Analytics, Omniture, Netstat (preferred)
Job Description: ( SEO )
Develop and implement optimization strategy
Work closely with web development staff, copywriter, gain optimal placement strategies to attain highest rankings
Should develop keyword lists; and monitoring site rank and development of solutions for improvement
Identify and implement strategies for increasing traffic through organic search listings using all possible White Hat Techniques.
Implementation of all SEO related strategy which Keyword building, Meta Tags & content optimization, creating XML sitemaps, interlinking of pages etc.
Analyzing website traffic and Creation of detailed reports that provide detailed information on opens, click through's, etc. preparation of trends and budgets accordingly.
Keyword research using WordTracker, Overture, Google and other tools
The work profile would require the individual to promote our website on internet utilizing various tools and techniques of internet marketing.
Skills Required:
Minimum one year experience in Search Optimization
Experience with a web analytics tool, like Google Analytics, Omniture, Netstat (preferred)
Skilled in Microsoft programs, especially Excel, Access
Well versed in the field of web services, search engine behavior, and internet standards
Proficiency in English
Academic qualifications: Any graduate
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Technical support or tech support refers to a range of services by which enterprises provide assistance to users of technology products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods. In general, technical support services attempt to help the user solve specific problems with a product—rather than providing training, customization, or other support services. Most companies offer technical support for the products they sell, either freely available or for a fee. Technical support may be delivered over the telephone or online by e-mail or a website or a tool where users can log a call/incident. Larger organizations frequently have internal technical support available to their staff for computer related problems. The internet is also a good source for freely available tech support, where experienced users may provide advice and assistance with problems. In addition, some fee-based service companies charge for premium technical support services.[1]
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